Yasaman Hadjibashi

Head of Data & Analytics, Global Consumer Technology at Citi

Yasaman (Yassi) Hadjibashi is the Head of Data and Analytics for Global Consumer Technology (GCT) at Citi, a team dedicated to leveraging technological innovation and services that enable growth and reduce pain points for Citi customers around the world. In this role, Yassi leads the establishment of new data and analytics capabilities for the bank, drives maturity and efficiency across existing data competencies, and oversees the portfolio of global data initiatives.

Prior to joining Citi, Yassi was the Group Chief Creation Officer of Barclays Africa Group, where she defined and led the group’s innovation agenda across all business units, functions, and geographies. Before this, she was the first ever Chief Data Officer of Barclays Africa Group where she built the new Data Products and Platforms team, leveraging the latest in big data, artificial intelligence, and analytics technologies. Her portfolio won the prestigious 2017 Gartner Excellence Award for best global advanced analytics and data science team and the 2017 Gartner Eye on Innovation award for most innovative digital business model.

Yassi is an alumna of the U.S. Presidential Leadership Scholars Program, a leadership development initiative designed for leaders from diverse backgrounds, who share a commitment to helping solve society’s greatest challenges. Yassi also founded eSuccess.online, a global initiative dedicated to helping children improve their academic engagement through personalized, virtual mentorship, and in 2018, she was named the Global Leader of the Year at Information Age’s Women in I.T. Awards for her leadership, innovation, and business success. Yassi earned her Bachelor of Science degree from University of California, Berkeley, and her MBA from Harvard Business School.